Date Published 06 September 2023
Liverpool is the place to be! Why our city is under the spotlight for home buyers
Are you looking for a new city to call home or perhaps wondering where to invest your hard-earned money? Liverpool is undoubtedly the place to be! Picture a city that seamlessly fuses history with modernity, culture with innovation, and spirit with style.
This bustling, vibrant metropolis has recently seen a surge in online house searches, catapulting it into the spotlight. And it's not just about buying; renters are flocking and looking to put down roots in Liverpool's lively neighbourhoods.
Statistics prove that Liverpool's allure is quickly becoming a magnet for homebuyers and renters alike. Below, we look into these statistics and explore why Liverpool is increasingly under the spotlight.
The proof is in the statistics
When you look at the numbers, nearly two thirds (64%) of homeowners eagerly seeking their next abode are setting their sights right within the city's bounds. In contrast, only a third are venturing out to explore places outside of Liverpool.
Renters, too, have found their rhythm in Liverpool's embrace. 65% of them are keen on staying and moving within the city. Although this is a slight dip from 67% last year, it's still a considerable majority.
Why is Liverpool attracting renters and homebuyers?
There are several reasons why Liverpool is commanding the attention of renters and homebuyers.
Here is why Liverpool is the place to be:
Transformative investment inflows
Liverpool's appeal as a hotspot for renters and homebuyers is propelled by robust investment inflows, catalysing its regeneration and economic expansion. Notably, the city has been a beneficiary of colossal development initiatives like Liverpool Waters and the Ten Streets Creative Hub, which have attracted considerable funding.
With a whopping £5 billion valuation, Liverpool Waters is one of Europe's grandest regeneration endeavours. Encompassing 60 hectares and extending over 2.3 km of Liverpool's iconic waterfront, this project aims to transform a vast stretch of the city's historic docklands into a multifaceted urban district.
On the other hand, the Ten Streets Creative Hub is set to establish a dynamic cultural enterprise zone, which is expected to generate 2,500 jobs and substantial business revenue. These ventures are boosting Liverpool's allure for residents, businesses, and investors and attest to its long-term capital appreciation and rental yield potential.
A growing property market
Liverpool's property landscape is undergoing a dynamic transformation, with a notable surge in the short-term rental market.
A pivotal contributor to this growing short-term rental market is the over 63,000 higher education enrolments Liverpool boasts annually. This steady influx of students sets a robust foundation for transient housing demands.
Furthermore, the unveiling of Everton's £500 million waterfront stadium, in proximity to the Liverpool docks, forecasts a surge in tourism. This strategic location promises a golden opportunity for investors aiming to leverage short-term rentals. The Baltic Triangle, meanwhile, is abuzz with tech startups and innovative entrepreneurs, amplifying housing needs.
A symphony of culture and lifestyle
Liverpool, often hailed as the cultural capital of the UK, possesses an undeniably magnetic lifestyle and cultural appeal. As home to the Beatles, Liverpool City Center boasts a rich tapestry of music, arts, and history. The Royal Albert Dock is a testament to Liverpool's maritime legacy, while the multiple galleries, like Tate Liverpool, celebrate contemporary and classic art.
Liverpool's fantastic nightlife and food scene is famous throughout the UK and we have verdant parks and green spaces in areas like Aigburth and Allerton, providing solace to city dwellers.
This harmonious marriage of history, modern entertainment, and culture with recreation makes Liverpool a place to live, thrive, and invest in. The city's undeniable charm and unique lifestyle proposition make it a magnet for property investors looking for value beyond just bricks and mortar.
A hub of high-value industries
Companies like Unilever, Jaguar Land, and AstraZeneca call Liverpool home, anchoring the city's standing in the global marketplace. Additionally, its universities, which attract global academic pioneers, have fueled the emergence of groundbreaking startups right in the heart of the city.
Annually, Liverpool proudly hosts the International Festival for Business, attracting myriad professionals. It's also a preferred filming destination for the TV and film sectors.
These billion-pound industries have professionals frequently visiting Liverpool, seeking quality accommodations. This surge in business tourism ensures a consistent demand for short-term rentals, allowing homeowners to cater to visitors staying for brief and extended durations.
Excellent connections
Liverpool's position as one of the best-connected cities in the North contributes significantly to its appeal for home buyers, renters, and short-term let seekers. Its strategic location and excellent transport links ensure seamless accessibility to the country's North and South. Whether it's a brisk three-hour train ride to London or convenient coach services to major cities, Liverpool sits at the heart of the action.
International travel is equally smooth, thanks to Liverpool John Lennon Airport's extensive network of direct and connecting flights to various continents. Liverpool's historic docks offer enticing ferry trips to destinations like Belfast, Holland, and Gothenburg.
The Merseyrail system and the city's underground ensure seamless movement within the city. This exceptional connectivity fosters an inviting environment for tourists and short-term vacation renters, fueling the growth of Liverpool's property market.
The bottom line
As you can see, Liverpool's recent surge in online house searches and its growing appeal to renters can be attributed to its multifaceted allure. From significant investments and urban regeneration to its vibrant cultural landscape and booming industries, the city offers a unique blend of history, economic promise, and modern amenities.
These benefits have transformed the city into a hotspot for long-term residents and those seeking short-term stays, solidifying its reputation as a prime destination for homebuyers and investors.
So, if you're considering making Liverpool your next home or property investment hub, now is the perfect time.
Marshall Property has a huge range of properties to rent across Liverpool, Merseyside and the Wirral. With a mixture of houses, apartments and flats available, we can help you find the perfect place to call home.
Check out our full range of properties to let in Merseyside on our website and if you'd like to request a viewing or find out more, contact us today and our friendly agents will be able to help.
